Marketing - Study Mode

[#386] Which of the following involves designing and manufacturing the container or wrapper for a product?
Correct Answer

(B) Packaging

Explanation

Solution: Packaging involves designing and manufacturing the container or wrapper for a product. The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Packaging is more than just your product's pretty face.

[#387] Advertising appropriations are largest for which type of product?
Correct Answer

(B) Convenience goods

Explanation

Solution: Advertising appropriations are largest for Convenience goods. Advertising appropriation is the portion of a total marketing budget that is allocated for advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches.

[#388] A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
Correct Answer

(A) Product advertising

Explanation

Solution: A television advertisement showing the safety features of the Volvo 240 DL would be best classified as Product advertising. Product advertising is the art of building and maintaining product awareness with potential buyers. A good advertising program educates potential customers on why they need the product, how it is used and the benefits derived from its use.

[#389] Which of the following BEST describes the consumer’s preference for products that are widely available to them?
Correct Answer

(A) Production concept

Explanation

Solution: Production concept best describes the consumer’s preference for products that are widely available to them. Production concept proposes that consumer would like to have a product which is widely available as well as reasonable in price. So in this article excerpt, you will find the differences between product concept and production concept.

[#390] Buying and selling of mass consumer goods and services comes under which of the following markets?
Correct Answer

(C) Consumer markets

Explanation

Solution: Consumer markets refers to the markets where people purchase products for consumption and are not meant for further sale. This market is dominated by the products which consumer use in their daily life.