Marketing - Study Mode

[#371] Which of the following marketing management concepts is most likely to lead to marketing myopia?
Correct Answer

(D) production

[#372] Match the following: List-I (Market) List-II (Nature) a. Area 1. Geographical b. Tea 2. Nature of goods c. Articles of trade 3. Commodities d. Exchange 4. Stock exchange
Correct Answer

(C) a-1, b-2, c-3, d-4

[#373] Match the following: List-I (Types of Goods) List-II (Example) a. Speciality Goods 1. Premium Cosmetics b. Industrial Goods 2. Furniture c. Shopping Goods 3. Capital Equipment d. Agricultural Goods 4. Rice
Correct Answer

(A) a-1, b-3, c-2, d-4

[#374] The principal function of an electronic market is to facilitate the search for the
Correct Answer

(A) Required Product or Service

[#375] In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
Correct Answer

(A) Marketing

Explanation

Solution: In a Marketing orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.