Marketing - Study Mode
[#391] Which one of the following BEST describes the human need?
Correct Answer
(A) Food
Explanation
Solution: Food BEST describes the human need. Food is any substance consumed to provide nutritional support for an organism. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth.
[#392] Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes?
Correct Answer
(B) Market oriented
Explanation
Solution: Market oriented firm’s emphasis on product’s benefits to the customers rather than on product attributes. Market orientation often includes improvements in customer service and product support geared to solving concerns raised by consumers.
[#393] Services cannot be stored. This describes the ___________characteristic of services.
Correct Answer
Intangibility
Explanation
Solution: Services cannot be stored. This describes the perishability characteristic of services. Perishability is used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used. Once rendered to a customer, the service is completely consumed and cannot be delivered to another customer.
[#394] Examples of pure tangible goods include all of the following EXCEPT:
Correct Answer
(B) Tax preparation
Explanation
Solution: Examples of pure tangible goods include all of the following EXCEPT Tax preparation. Marketing a service or intangible product takes creativity because you are trying to sell something a customer cannot physically see, smell, touch or taste. Intangible products and services include things like insurance policies, tax preparation services and cell phone service contracts.
[#395] __________describes the employee’s skills in serving the client.
Correct Answer
(D) Interactive marketing
Explanation
Solution: Interactive marketing describes the employee’s skills in serving the client. Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects.