Marketing - Study Mode
[#366] Which one of the following is not included in the distribution logistics?
Correct Answer
(D) Wholesaler
[#367] One brand can be used for the advertisement of the non-competing brand under which of the following?
Correct Answer
(A) Cross Promotions
[#368] Match the following. List-I List-II a. Sales promotion 1. Newspaper b. Advertising 2. Warranties c. Promotional pricing 3. Offset d. Geographical pricing 4. Sample
Correct Answer
(A) a-4, b-1, c-2, d-3
[#369] The undernoted items are categorised into which one of the following international product decisions for global business? Straight extension, product adaptation, communication extension, communication adaptation, product extension, dual adaptation and innovation.
Correct Answer
(C) Product communication strategies
[#370] Which one of the following is not step of process of the marketing planning?
Correct Answer
(D) Accepting and rejecting