Marketing - Study Mode

[#376] When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation.
Correct Answer

(B) Production

Explanation

Solution: When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a Production orientation. Production orientation follows the theory that any product of high quality can be readily sold.

[#377] In addition to businesses, the marketing concept is also applicable to ___________.
Correct Answer

(D) All of the above

Explanation

Solution: In addition to businesses, the marketing concept is also applicable to Government agencies, Religious groups and Fine arts organizations.

[#378] The controllable variables a company puts together to satisfy a target group is called the _____________.
Correct Answer

(B) Marketing mix

Explanation

Solution: The controllable variables a company puts together to satisfy a target group is called the Marketing mix. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

[#379] When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.
Correct Answer

(A) Customer satisfaction

Explanation

Solution: When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, Customer satisfaction is created. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm.

[#380] A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.
Correct Answer

(D) Societal marketing

Explanation

Solution: A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the Societal marketing period. Societal Marketing emphasizes on social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customer's to maintain and improve both the customers and society's well being better than the competitors.