Marketing - Study Mode
[#381] The basic role of promotion is _________.
Correct Answer
(C) Communication
Explanation
Solution: The basic role of promotion is Communication. Promotion is all about communication because promotion is the way in a business makes its products known to the customers, both current and potential. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products.
[#382] If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
Correct Answer
(A) Advertising
Explanation
Solution: If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of advertising in the promotional mix. The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling.
[#383] A consumer contest is an example of _________.
Correct Answer
(B) Sales promotion
Explanation
Solution: A consumer contest is an example of Sales promotion. Sales promotion is the process of persuading a potential customer to buy the product.
[#384] A further 3Ps are incorporated into the marketing mix:
Correct Answer
(D) Physical evidence, process and people
Explanation
Solution: Physical evidence, process and people are a further 3Ps that are incorporated into the marketing mix. Physical evidence is the physical environment of the business, it has formed another marketing tools because consumers are likely to be influence by what they see and most organizations today are accesses by their physical structures. In order to Influence costumers’ confidence to the organization, marketing manager must ensure a more conducive atmosphere to attract more customers while realizing marketing objectives. The process here refers to the ways in which marketer employ to providing relevant and supportive services to their customer in order to give them more satisfaction for their patronage. Marketing manager must make key decisions such as the kind of after sales service, home delivery etc. to employ because these process when effectively employed will go a long way to create brand loyalty and also a long lasting relationship with the customer. People refer to the marketing personals that carry out these marketing activities. These people who provide the services to the target market now forms other marketing tools since there level of creativity, skills, and product and market awareness goes a long way to influence purchase.
[#385] The term marketing refers to:
Correct Answer
(C) A philosophy that stresses customer value and satisfaction
Explanation
Solution: The term marketing refers to a philosophy that stresses customer value and satisfaction. The marketing concept and philosophy states that the organization should strive to satisfy its customers' wants and needs while meeting the organization's goals. In simple terms, "the customer is king".