Marketing - Study Mode

[#401] Added features to an offering are called _________ service features.
Correct Answer

Expected

Explanation

Solution: Added features to an offering are called perceived service features. Perceived quality can be defined as the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives.

[#402] The intangibility of services has implications for the choice of _________.
Correct Answer

(A) Brand elements

Explanation

Solution: The intangibility of services has implications for the choice of brand elements. There are various Brand Elements which build the brand and creates its identity.

[#403] Which of the following stores has several product lines with each operated as a separate department managed by specialist buyers or merchandisers?
Correct Answer

(B) Department store

[#404] Marketing is
Correct Answer

(A) Essential an operational and purposive pursuit

[#405] On-line Marketing includes
Correct Answer

(D) All of the above