Marketing - Study Mode
[#286] The packaging concept states what the package should be or do for the product.
Correct Answer
(A) TRUE
Explanation
Solution: The packaging concept states what the package should be or do for the product. Packaging is the activity of designing and producing the container or wrapper for the product. It is an important and effective sales tool for encouraging the consumers for buying. It is powerful medium for sales promotion.
[#287] Resellers may actually take ownership of the product and participate in the marketing, including the advertising.
Correct Answer
(A) TRUE
Explanation
Solution: Resellers may actually take ownership of the product and participate in the marketing, including the advertising. Resellers buy finished products and resell them to their customers for the purpose of making a profit. Resellers do not modify the products they buy. Resellers can be wholesalers who sell their products to other resellers or retailers who sell their products to end users.
[#288] The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.
Correct Answer
(B) FALSE
Explanation
Solution: The materials and ingredients used in producing the product are obtained from other companies who are referred to as manufacturer.
[#289] The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.
Correct Answer
(A) TRUE
Explanation
Solution: The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers. A major purpose of the marketing plan is to set the company on a specific course in marketing. Goals of marketing generally align with broader company objectives.
[#290] Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.
Correct Answer
(B) FALSE
Explanation
Solution: Merchant does not wholesalers sell goods and services directly to final consumers for their personal, non business use. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.