Marketing - Study Mode
[#296] Which of the following is the ratio of what customer gets in exchange of what he gives?
Correct Answer
(C) Value
[#297] Match the items of List I with the items of List II and choose the correct answer: List-I (Macro Strategies for Developing Customer Value) List-II (Specific Strategy) a. Customer excellence 1. Store on the corner of a busy intersection b. Operational excellence 2. Unique merchandise c. Product excellence 3. Strong relationships with their suppliers d. Locational excellence 4. Effective branding
Correct Answer
(D) a-2, b-3, c-4, d-1
[#298] Which of the following is correct about shopping goods?
Correct Answer
(A) These are purchased less frequently and are used very slowly
[#299] Match the following: List-I (Marketing Sub-plans) List-II (Variables) a. Contingency Plan 1. Diversification b. Organisation Plan 2. Public Relations c. Technical Plan 3. Quality Control d. Baseline Research 4. Customer Services
Correct Answer
(A) a-1, b-3, c-2, d-4
[#300] The whole channel concept for 'International marketing' is represented as
Correct Answer
(B) Seller ⟶ Seller's International marketing headquarters ⟶ Channels between nations ⟶ Channels within foreign nations ⟶ Final buyers