Marketing - Study Mode

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[#266] There are some products that make use of ancillary products so the firm keeps the price of the core product low and generates profits from the sale of ancillary products. Which of the following pricing is it?

(A) Two part pricing

(B) By-product pricing

(C) Captive product pricing

(D) Product bundling pricing

Correct Answer

(C) Captive product pricing

[#267] "Marketing concept is the recognition on the part of management that all business decisions of the firm must be made in the light of customer needs and wants, hence that all marketing activities must be under one supervision and that all activities of a firm must be co-ordinated at the top, in the light of market requirements." Who refers it ?

(A) Lazo and Carbon

(B) Schwartz G.

(C) King R.L.

(D) C.P. Mc Namara

Correct Answer

(A) Lazo and Carbon

[#268] The practice of selling below cost, with an intention to destroying the competitor is referred to as

(A) loss leader pricing

(B) predatory pricing

(C) price discrimination

(D) penetration pricing

Correct Answer

(B) predatory pricing

[#269] The promotional tool which is useful during the decline stage of product life cycle is

(A) advertising

(B) personal selling

(C) public relation

(D) sales promotion

Correct Answer

(D) sales promotion

[#270] Select the correct sequence of steps in setting a pricing policy. 1. Determining demand 2. Analysing competitors' costs, prices and offers 3. Selecting the final price 4. Selecting the pricing objective 5. Estimating costs 6. Selecting a pricing method

(A) 4, 1, 5, 2, 6 and 3

(B) 1, 5, 2, 4, 6 and 3

(C) 1, 2, 5, 4, 6 and 3

(D) 1, 2, 3, 4, 5 and 6

Correct Answer

(A) 4, 1, 5, 2, 6 and 3