Marketing - Study Mode

[#271] Which of the following consists of broad section of high mark-up, fast moving, brand name goods at discount prices?
Correct Answer

(B) Catalog showroom

[#272] Which of the following is a marketing phenomenon that facilitates and encourages people to pass along a marketing message?
Correct Answer

(D) Viral marketing

[#273] Which is the element of modern marketing?
Correct Answer

(D) All of the above

[#274] Which of the following is the physical (brick and mortar) outlet where the customer can visit?
Correct Answer

(D) Marketplace

[#275] According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is:
Correct Answer

(B) Reliability

Explanation

Solution: According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is Reliability. Reliability is the degree of consistency of a measure. A test will be reliable when it gives the same repeated result under the same conditions.