Marketing - Study Mode
[#291] A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”
Correct Answer
(A) TRUE
Explanation
Solution: A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.” Services are usually intangible and time-based, and occur multiple times over the course of a relationship such as a house cleaning services, or a consulting services.
[#292] The intangible nature of many services can create unique challenges for marketers.
Correct Answer
(A) TRUE
Explanation
Solution: The intangible nature of many services can create unique challenges for marketers. One of the most obvious challenges in marketing services is that you are selling something intangible. People can touch and see a product and are exchanging money for something they need and can take home to use. Conversely, people only see the results of a service, which may not always be immediate.
[#293] Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.
Correct Answer
(A) TRUE
Explanation
Solution: Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels. Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals.
[#294] A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.
Correct Answer
(A) TRUE
Explanation
Solution: A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.
[#295] Through . . . . . . . . many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are carried to final buyers.
Correct Answer
(A) deviated marketing