Marketing - Study Mode
[#301] Which of the following is incorrect about marketing?
Correct Answer
(A) It deals with identifying and meeting only the human needs
[#302] Assertion (A) Companies must manage service quality by understanding the effects of each service encounter. Reason (R) Customer's expectations playa critical role in their service experiences and evaluations.
Correct Answer
(B) Both (A) and (R) are correct and (R) is the right explanation of (A)
[#303] Which of the following statements are correct? Statement I Customer Relationship Management (CRM), describes the company's optimisation of the values of its customer base. Statement II Customer Value Management (CYM) focus on the analysis of individual data on prospects and customers to develop marketing strategies to acquire and retain customers and drive customer behaviour. Statement III CRM is the process of carefully managing detailed information about individual customers and all customer 'touch points' to maximise loyalty.
Correct Answer
(C) Statements II and III
[#304] Which of the following is incorrect for green marketing?
Correct Answer
(A) Marketing green coloured products
[#305] According to the text, a product is
Correct Answer
(A) Everything the customer receives in an exchange.
Explanation
Solution: According to the text, a product is everything the customer receives in an exchange.