Marketing Management - Study Mode
[#471] Products seen as having extension potential into other markets:
Correct Answer
(D) Global Products
[#472] The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used:
Correct Answer
(C) To provide information
[#473] Match the items of List-I with items of List-II List-I List-II a. Real needs 1. Expecting good service from a car dealer. b. Unstated needs 2. The customer expects to be seen by his friends as a value-oriented savvy consumer. c. Delight needs 3. The customer wants a car at low operational cost and not initial cost. d. Secret needs 4. The customer receives free insurance on the purchase of a car.
Correct Answer
(A) a-3, b-1, c-4, d-2
[#474] Which of the following is not one of the three primary considerations in how demand influences pricing decisions?
Correct Answer
(A) Demographic factors
[#475] The launching of a new product will take place at which stage of the new product development process?
Correct Answer
(B) Commercialization