Marketing Management - Study Mode
[#481] Press release' is a part of :
Correct Answer
(A) Public relations
[#482] The main benefit of branding is to
Correct Answer
(A) Differentiate the product
[#483] . . . . . . . . means the set of marketing intermediaries through which the goods flow from the producer to consumer.
Correct Answer
(A) Channel of distribution
[#484] The service marketing mix is an extended marketing mix and includes 1. People 2. Process 3. Service 4. Physical evidence Select the correct answer:
Correct Answer
(A) 2, 3 and 4
[#485] The main drawback of CRM is
Correct Answer
(A) implementing CRM before creating a customer strategy