Marketing Management - Study Mode

[#486] Manufacturers, who sell to wholesalers rather than directly to retailers can
Correct Answer

(C) operate with small amount of capital

[#487] Price points of Rs. 1, Rs. 2, Rs. 3, Rs. 4 etc. are used for FMCG brands is known as . . . . . . . . pricing.
Correct Answer

(C) Power price points

[#488] Shiny hair in case of a shampoo is a . . . . . . . . utility.
Correct Answer

(B) evolved

[#489] . . . . . . . . is not a sales force promotion scheme.
Correct Answer

(B) Slotting allowance

[#490] Who differentiated products on the basis of the value, they provide to customers?
Correct Answer

(C) Theodore Levitt