Marketing Management - Study Mode
[#451] Which of the following levels of market segmentation typically entails marketing to a small market whose needs are not well served?
Correct Answer
(B) Niche marketing
[#452] Grading is an important process in the functions of
Correct Answer
(A) standardisation
[#453] An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.
Correct Answer
(B) Digital certificates
[#454] Which company is the pioneer in the direct marketing?
Correct Answer
(D) Eureka Forbs
[#455] Marketers need to position their brands clearly in target customer's minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?
Correct Answer
(B) Good packaging