Marketing Management - Study Mode

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[#476] A descriptive thought that a person holds about something is called

(A) Belief

(B) Learning

(C) Attitude

(D) Perception

Correct Answer

(A) Belief

[#477] . . . . . . . . is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible.

(A) Idea generation

(B) Concept development and testing

(C) Idea screening

(D) Brainstorming

Correct Answer

(C) Idea screening

[#478] In . . . . . . . . segmentation, buyers are divided into different groups on the basis of life style or personality and values.

(A) demographic

(B) psychographic

(C) behavioural

(D) None of these

Correct Answer

(B) psychographic

[#479] Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue. Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.

(A) (I) is correct but (II) is not correct

(B) (II) is correct but (I) is not correct

(C) (I) and (II) both are correct

(D) (I) and (II) both are incorrect

Correct Answer

(C) (I) and (II) both are correct

[#480] Product line pricing strategy includes which combination of the following? 1. Public utility pricing 2. Complementary goods pricing 3. Spare parts pricing 4. Load factor pricing Select the correct answer:

(A) 1, 2 and 3

(B) 2, 3 and 4

(C) 1, 2 and 4

(D) 1, 3 and 4

Correct Answer

(B) 2, 3 and 4