Marketing Management - Study Mode
[#331] Which of the following is not a form of direct marketing?
Correct Answer
(C) Supermarket
[#332] Match the items of List-I with those of List-II and indicate the correct answer. List-I List-II a. Postage stamp pricing 1. Equality of marginal and average cost b. Loss leader 2. Constant average and marginal cost c. Economic capacity 3. Product line pricing d. Reserve capacity 4. Differential pricing
Correct Answer
(B) a-4, b-3, c-2, d-1
[#333] Classification on the basis of income, production, weight etc. is known as
Correct Answer
(B) Quantitative classification
[#334] A . . . . . . . . is an elaborated version of the idea expressed in consumer terms.
Correct Answer
(B) product concept
[#335] Companies facing the challenge of setting prices for the first time can choose between two broad strategies: market-penetration pricing and . . . . . . . .
Correct Answer
(C) Market-skimming pricing