Marketing Management - Study Mode
[#326] Buying and selling over the internet is known as . . . . . . . .
Correct Answer
(C) E-commerce
[#327] Departmental store is an example of:
Correct Answer
(B) Large scale retailer
[#328] Big Mike's Health Food Store sells nutritional energy-producing foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of . . . . . . . .
Correct Answer
(C) Dynamic pricing
[#329] Which of the following methods is best for developing a complete picture of customer behaviour in the relevant product category on market?
Correct Answer
(B) Customer analysis
[#330] Which of the following is not a risk in internet based transaction?
Correct Answer
(C) Encryption