Marketing Management - Study Mode
[#341] . . . . . . . . includes all activities directly related to the sale of goods or services to the ultimate consumer for personal non-business use.
Correct Answer
(B) Producing
[#342] The set of all the products a firm made available to consumers buy is called.
Correct Answer
(A) Product line
[#343] Products seen as only suitable in one single market:
Correct Answer
(A) Local Products
[#344] Match the following. List-I List-II a. Supply chain 1. Putting the management product in the mind of the prospective buyer b. Product 2. The process of positioning gathering, filtering and analysing information relating to the marketing environment c. Marketing 3. Improving the environment performance of analysis dealers through sharpening of their sales skills and product knowledge d. Dealer 4. Larger in scope training than both physical and marketing logistics
Correct Answer
(B) a-4, b-1, c-2, d-3
[#345] Under . . . . . . . . marketing every customer is treated as unique.
Correct Answer
(D) one-on-one