Marketing Management - Study Mode
[#316] The 4Cs refer to which of the following?
Correct Answer
(B) Customer Solution, Customer Cost, Convenience, Communication
[#317] Market sub-divided on the basis of behavioural characteristics is called
Correct Answer
(B) Aggregation
[#318] Match List-I with List-II and select the correct answer: List-I List-II a. Product category 1. One of several variant shapes b. Product forms 2. Longest PLC c. Products 3. Standard PLC d. Branded products 4. Short or long PLC
Correct Answer
(D) a-2, b-3, c-1, d-4
[#319] Which of the following is not a product-mix strategy?
Correct Answer
(D) Value addition
[#320] Statement (I): A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling. Statement (II): A form of non-store retailing in which personal contact between a salesperson and a consumer occurs away from a retail store is called direct marketing.
Correct Answer
(D) Both the statements are incorrect