Marketing Management - Practice Test

[#311] Your firm has chosen a few representative cities, and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure. The company puts on a full advertising and promotion campaign. Total costs exceed Rs. 1 million. Your firm has decided to conduct a . . . . . . . .

(A) Business analysis

(B) Commercialization

(C) Test market

(D) Controlled test market

Correct Answer

(C) Test market

[#312] Which of the following is not a major aspect of digital marketing?

(A) Jurisdiction

(B) Ownership

(C) Security

(D) Entertainment

(E) Jurisdiction

(F) Ownership

(G) Security

(H) Entertainment

Correct Answer

(D) Entertainment
(H) Entertainment

[#313] . . . . . . . . means placement of company product or products in the minds of target consumers relative to the competitive products.

(A) Product positioning

(B) Product display

(C) Product expression

(D) None of these

Correct Answer

(A) Product positioning

[#314] The number of elements included in development of marketing mix for services are

(A) 04

(B) 05

(C) 06

(D) 07

Correct Answer

(D) 07

[#315] Which of the following terms can be used as an initiative for strategic marketing planning process?

(A) Mission statement

(B) Marketing objectives

(C) Formulation of a marketing plan

(D) Vision statement

Correct Answer

(A) Mission statement

Marketing Management - Study Mode

Correct Answer

[#312] Which of the following is not a major aspect of digital marketing?

Correct Answer

[#313] . . . . . . . . means placement of company product or products in the minds of target consumers relative to the competitive products.

Correct Answer

[#314] The number of elements included in development of marketing mix for services are

Correct Answer

[#315] Which of the following terms can be used as an initiative for strategic marketing planning process?

Correct Answer