Marketing Management - Study Mode
[#186] Marketing is a process of converting the potential customers into . . . . . . . .
Correct Answer
(A) actual customers
[#187] In which of the following types of collective bargaining, one party gains at the expense of the other?
Correct Answer
(A) Distributive bargaining
[#188] Which of the following is not a component of 4PL?
Correct Answer
(D) Recycling
[#189] A marketing manager's task is to identify variables that describe customers in terms of their own particular characteristics. These variables are called
Correct Answer
(B) descriptors
Explanation
Solution: In marketing, a marketing manager's task involves identifying variables that describe customers based on their specific characteristics. These variables are known as descriptors because they help in segmenting the market by detailing customer attributes such as age, income, location, and behavior. While demographic , geographic , and behavioral are types of descriptors, the broader term descriptors encompasses all these categories. Therefore, Option B is the correct answer as it accurately refers to these variables.
[#190] Air conditioners are an example of . . . . . . . . goods.
Correct Answer
(B) White