Marketing Management - Study Mode
[#191] Which of the following is not a method of segmenting a market?
Correct Answer
(D) Customer segmentation
(H) Customer segmentation
[#192] Consider the following statements arid find out the correct alternative from the codes given below. 1. A firm's marketing information system is a component of its marketing research system. 2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share. 3. Survey research is seldom used for studying consumer's perception and attitudes. 4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour. Which of the statement(s) given above is/are correct?
Correct Answer
(D) Both Statements 2 and 4 are true and the rest are false
[#193] A car maker's strategy of advertising a basic vehicle model with few conveniences and comforts at a low price to entice buyers and then convincing customers to buy higher-priced models with more amenities is an example of which of the following?
Correct Answer
(B) Optional product pricing
[#194] Which of the following is not a measure for quality of service for consumer?
Correct Answer
(B) Competition
[#195] . . . . . . . . is not a pre-test to evaluate advertising effectiveness.
Correct Answer
(C) Recognition test