Marketing Management - Study Mode
[#166] National consumer day is celebrated on this day
Correct Answer
(B) 24 th December
[#167] Which of the following stage of product life cycle is most expensive?
Correct Answer
(A) Introduction
[#168] Statement I A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling. Statement II A form of non-store retailing in which personal contact between a sales person and a consumer occurs away from a retail store is called direct marketing. In the light of above statements, identify the correct option of statements being correct or incorrect.
Correct Answer
(D) Both statements are not correct
[#169] . . . . . . . . memory can be stimulated by any kind of information.
Correct Answer
(C) Long-term
[#170] The strategy where the producer or marketer does not differentiate between different type of customers:
Correct Answer
(A) Undifferentiated Marketing