Marketing Management - Study Mode

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[#196] Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R) . Read the statements and choose the correct answer. Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketer's stated price. Reason (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.

(A) Both (A) and (R) are correct and (R) is the right explanation of (A)

(B) Both (A) and (R) are correct, but (R) is not the right explanation of (A)

(C) Both (A) and (R) are incorrect

(D) (A) is incorrect, but (R) is correct

Correct Answer

(D) (A) is incorrect, but (R) is correct

[#197] The selling concept is most likely to be used by firms which sell

(A) Convenience goods

(B) Shopping goods

(C) Speciality goods

(D) Unsought goods

Correct Answer

(D) Unsought goods

[#198] The objective of price can be:

(A) Profit

(B) Market share

(C) Cash flow

(D) All the above

Correct Answer

(D) All the above

[#199] Production function for a product is based on certain assumptions. Indicate the correct answer from the following. 1. Complementarity 2. Substitutability 3. Product elasticity 4. Specificity Select the correct answer:

(A) 1, 2, 3

(B) 2, 3, 4

(C) 1, 3, 4

(D) 1, 2, 4

Correct Answer

(D) 1, 2, 4

[#200] Word of mouth marketing through electronic channels like email, internet etc. is known as . . . . . . . .

(A) internet

(B) digital

(C) email

(D) viral

Correct Answer

(D) viral