Marketing Management - Study Mode
[#171] . . . . . . . . refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
Correct Answer
(A) Proactiveness
[#172] To develop marketing communication programmes, so that the organisation presents a consistent message is the goal of
Correct Answer
(A) advertising
[#173] Match the following. List-I (Features of Product Mix) List-II (Explanations) a. Width 1. Varieties offered for each product in the product line. b. Length 2. Total number of product lines a company carries. c. Depth 3. Total number of items in product mix. d. Consistency 4. Closeness exhibited by product lines.
Correct Answer
(A) a-2, b-3, c-1, d-4
[#174] Why do a segmentation approach to the market is more efficient than a mass market approach?
Correct Answer
(A) Because money is spent only on those whom the manager has determined are potential customers
[#175] What are the two ways that a company can obtain new products?
Correct Answer
(A) New-product development and acquisition