Marketing Management - Study Mode
[#731] Match List-I with List-II and select the correct answer: List-I List-II a. Mega marketing 1. Advertising b. Penetration price 2. Kotler c. Promotion mix 3. Low price d. Customer satisfaction 4. Post purchase behaviour
Correct Answer
(B) a-3, b-1, c-2, d-4
[#732] The pricing strategy which adjusts the basic price to accommodate differences in customers, products and locationsis called
Correct Answer
(A) Differentiated pricing
[#733] Advertising can become life and death matter under which market structure?
Correct Answer
(C) Oligopoly
[#734] Which of the followings are considered defensive in nature?
Correct Answer
(B) Maturity and decline stage
[#735] To achieve the marketing objectives for the brand and satisfy the desires of consumers, the . . . . . . . . and functional components of packaging must be chosen correctly.
Correct Answer
(C) aesthetics