Marketing Management - Practice Test

[#741] Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be classified as . . . . . . . . strategy.

(A) Brand growth

(B) Brand extension

(C) Branding

(D) Brand level

Correct Answer

(B) Brand extension

[#742] Though "Pizza Huts" are located in posh, air-conditioning premises, they continue to call themselves as "Pizza Huts". This is to take advantage of:

(A) Local sentiment of wanting to eat in huts

(B) Brand value

(C) Brand recognition

(D) Brand extension

Correct Answer

(C) Brand recognition

[#743] Market in which gold and silver are sold:

(A) Commodity market

(B) Produce market

(C) Bullion market

(D) None of these

Correct Answer

(C) Bullion market

[#744] . . . . . . . . is not a feature of advertising.

(A) It helps in stimulating sales

(B) It may be oral or written

(C) It reduces sales

(D) None of these

Correct Answer

(C) It reduces sales

[#745] The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on

(A) Product

(B) Selling

(C) Customer

(D) Production

(E) Product

(F) Selling

(G) Customer

(H) Production

Correct Answer

(C) Customer
(G) Customer

Marketing Management - Study Mode

[#741] Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be classified as . . . . . . . . strategy.

Correct Answer

[#742] Though "Pizza Huts" are located in posh, air-conditioning premises, they continue to call themselves as "Pizza Huts". This is to take advantage of:

Correct Answer

[#743] Market in which gold and silver are sold:

Correct Answer

[#744] . . . . . . . . is not a feature of advertising.

Correct Answer

[#745] The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on

Correct Answer