Marketing Management - Study Mode

[#736] Markets popularly known as haats and shandies are . . . . . . . . markets.
Correct Answer

(A) Rural

[#737] A rapid penetration strategy involves
Correct Answer

(A) Low price with high promotional expenditure

[#738] Match the following. List-I (Concepts) List-II (Meanings) a. Marketing 1. State of felt deprivation of some basic satisfaction in a person b. Needs 2. The systematic gathering, recording and analysing of marketing data c. Marketing research 3. All or a particular combination of activities a firm uses in marketing its product d. Marketing mix 4. The performance of business activities that direct the flow of goods and services from producer to consumers
Correct Answer

(D) a-4, b-1, c-2, d-3

[#739] Which of the following is not an element of service marketing mix?
Correct Answer

(B) Packaging

Explanation

Solution: In service marketing, the service marketing mix typically includes 7 Ps : Product, Price, Place, Promotion, People, Process, and Physical Evidence. Packaging is not considered a core element in the service marketing mix because services are intangible and do not require physical packaging like products do. Therefore, Option B is the correct answer as it is not an element of the service marketing mix.

[#740] . . . . . . . . concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
Correct Answer

(B) Holistic