Marketing Management - Practice Test

[#711] Process selection of salesman consist

(A) selection test

(B) advertisement

(C) interview

(D) All of these

Correct Answer

(D) All of these

[#712] . . . . . . . . act as a temporary part for transfer of goods from one location to another.

(A) Storage warehousing

(B) Distribution warehousing

(C) Neither A nor B

(D) Both A and B

Correct Answer

(B) Distribution warehousing

[#713] The main difference between the grey and black market is

(A) Black market may be the subject of illegal product dealings, such as weapons and illegal drugs

(B) Grey market goods are not illegal, while black market goods may be illegal

(C) Black market is the part of an economic activity involving illegal deals, while grey market refers to the flow of goods through unauthorized distribution channels

(D) All of the above

Correct Answer

(C) Black market is the part of an economic activity involving illegal deals, while grey market refers to the flow of goods through unauthorized distribution channels

[#714] Example of an augmented product is

(A) Exchange offers

(B) Guarantee period

(C) Maintenance checks

(D) Quality standards

Correct Answer

(C) Maintenance checks

[#715] The first objective in marketing is

(A) brainstorming

(B) discovering the needs of perspective consumers

(C) promotion of product to make consumers aware of its existence

(D) None of the above

Correct Answer

(B) discovering the needs of perspective consumers

Marketing Management - Study Mode

[#711] Process selection of salesman consist

Correct Answer

[#712] . . . . . . . . act as a temporary part for transfer of goods from one location to another.

Correct Answer

[#713] The main difference between the grey and black market is

Correct Answer

[#714] Example of an augmented product is

Correct Answer

[#715] The first objective in marketing is

Correct Answer