Marketing Management - Study Mode

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[#716] The word channel is derived from the French word:

(A) Cann

(B) Chaan

(C) Canal

(D) None of these

Correct Answer

(C) Canal

[#717] The method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various parts of the market is known as

(A) Market targeting

(B) Market positioning

(C) Market segmentation

(D) Market strategy

Correct Answer

(C) Market segmentation

[#718] The essential criteria for effective segmentation is:

(A) Homogenity

(B) Measurability

(C) Profitability

(D) All of these

Correct Answer

(D) All of these

[#719] Assertion (A): Indent maybe open or closed. Open indent does not specify the price and other details of the goods. Closed indent specifies the brand, price, number, packing, shipping mode, insurance, etc. Reason (R): This is required as a part of export procedures.

(A) Both (A) and (R) are correct

(B) Both (A) and (R) are incorrect

(C) (A) is correct, but (R) is incorrect

(D) (R) is correct, but (A) is incorrect

Correct Answer

(C) (A) is correct, but (R) is incorrect

[#720] A product line strategy where in a company adds a higher priced product to a line, in order to attract a broader market which helps the sale of its existing lower priced products is called

(A) trading up

(B) trading down

(C) life cycle extension

(D) product line extension

Correct Answer

(D) product line extension