Marketing Management - Study Mode

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[#701] If a company wishes to test its positioning strategy, advertising, distribution, pricing, branding and packaging, and budget levels, it can do so during which of the following stages of the new-product development process?

(A) Commercialization

(B) Test marketing

(C) Product development

(D) Concept testing

Correct Answer

(B) Test marketing

[#702] How do you distinguish marketing and selling?

(A) They are one and same

(B) Marketing is a part of selling

(C) Selling is a part of marketing

(D) None of the above

Correct Answer

(C) Selling is a part of marketing

[#703] Logistics is apart of the supply chain involved with the forward and reverse flow of

(A) Goods

(B) Services

(C) Cash

(D) All of the above

Correct Answer

(D) All of the above

[#704] Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs. 20, 20% more than his competitor's price. Still his sales are increasing. Now his aim is to maintain same pricing. He enjoys which type of leadership?

(A) Promotion leadership

(B) Price leadership

(C) Cost leadership

(D) Product leadership

Correct Answer

(B) Price leadership

[#705] Match the items of List-II with List-I relating to personal selling process and identity the correct answer. List-I List-II a. Prospecting 1. Attention, Interest, Desire, Action b. Pre-approach 2. Identifying profiles, leads, records and qualifying capability, and willingness c. Presentation 3. Reduce dissonance, build goodwill d. Post-sales services 4. Information, habits, and preferences

(A) a-1, b-3, c-4, d-2

(B) a-3, b-4, c-2, d-1

(C) a-2, b-4, c-1, d-3

(D) a-4, b-3, c-2, d-1

Correct Answer

(C) a-2, b-4, c-1, d-3