Marketing Management - Study Mode

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[#681] Moderate quality products are preferred by . . . . . . . . consumers.

(A) Urban

(B) Rural

(C) Educated

(D) None of these

Correct Answer

(B) Rural

[#682] When a company treats every single customer as a separate segment, it is called

(A) Niche marketing

(B) Nino marketing

(C) Single marketing

(D) Micro marketing

Correct Answer

(D) Micro marketing

[#683] Match the following. List-I (Pricing Methods) List-II (Explanations) a. Mark-up pricing 1. Set high price and recover the cost as early as possible b. Target return pricing 2. Cost of the product + Mark-up (desired profit) c. Going rate pricing 3. Specified rate of return on investment d. Market skimming 4. Prevailing pricing matters

(A) a-2, b-3, c-4, d-1

(B) a-1, b-2, c-3, d-4

(C) a-2, b-4, c-3, d-1

(D) a-4, b-3, c-2, d-1

Correct Answer

(A) a-2, b-3, c-4, d-1

[#684] Which of the following characteristics are related to relationship marketing? 1. Product feature orientation 2. Product benefit orientation 3. Frequent consumer contact 4. High concern for quality Choose the correct option from the following:

(A) 2, 3 and 4

(B) 1, 2 and 3

(C) 1, 3 and 4

(D) 1, 2 and 4

Correct Answer

(A) 2, 3 and 4

[#685] Which of the following is not the objective of the Competition Act, 2002?

(A) Prohibition of Restrictive Trade Practices

(B) Prohibition of Dominant Position

(C) Prohibition of Anti-competitive Agreements

(D) Regulation of Combinations

Correct Answer

(A) Prohibition of Restrictive Trade Practices