Marketing Management - Study Mode
[#686] Which of the following is the leak-proof packaging that provides additional protection for the primary container?
Correct Answer
(C) Transport packaging
Explanation
Solution: Secondary packaging is the type of packaging that provides additional protection for the primary container. It is designed to safeguard the primary packaging during handling, transportation, and storage. Secondary packaging often includes features like leak-proof materials to ensure that the primary container remains secure and undamaged. Primary packaging is the packaging that is in direct contact with the product. Transport packaging is used for shipping products. Decorative packaging focuses on the appearance rather than protection.
[#687] Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called:
Correct Answer
(A) new products
[#688] When Walt Disney World's Magic kingdom lets customers visit a fairy kingdom, a pirate ship, or a haunted house, then what is marketed in this example?
Correct Answer
(C) Experiences
[#689] When an organization's intermediary is located in the target foreign market, the international entry model is known as
Correct Answer
(D) Direct exporting
[#690] The concept of marketing mix was developed by:
Correct Answer
(C) N. H. Borden