Marketing Management - Study Mode
[#666] . . . . . . . . is also known as buzz marketing.
Correct Answer
(A) Word of mouth marketing
[#667] Advertising objectives do not include
Correct Answer
(C) Making entertainment
[#668] General rural markets where rural/tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called . . . . . . . .
Correct Answer
(A) Regular periodic market
[#669] Which of the following involves charging a high price to achieve the highest possible contribution in a short period of time?
Correct Answer
(C) Price skimming
[#670] Sub-dividing of market into homogeneous sub-sections of customers is known as:
Correct Answer
(B) Market segmentation