Marketing Management - Practice Test

[#661] Which of the following is not a type of direct marketing?

(A) Direct mail marketing

(B) Retail marketing

(C) Telemarketing

(D) Email direct marketing

(E) Direct mail marketing

(F) Retail marketing

(G) Telemarketing

(H) Email direct marketing

Correct Answer

(B) Retail marketing
(G) Telemarketing

[#662] Sales are declining, profits are also declining & competition is increasing. These indicate that the product may be in:

(A) Introduction stage

(B) Decline stage

(C) Growth stage

(D) Maturity stage

Correct Answer

(B) Decline stage

[#663] The . . . . . . . . and . . . . . . . . are the two elements of marketing strategy that determine the success of a product in the market place.

(A) target market, price

(B) target market, product

(C) product, price

(D) None of the above

Correct Answer

(D) None of the above

[#664] The PLC concept can be applied by marketers as a useful framework for describing how . . . . . . . .

(A) Product ideas are developed

(B) Products and markets work

(C) To develop marketing strategies

(D) Concept testing is conducted

Correct Answer

(B) Products and markets work

[#665] Low-interest financing and longer warranties are both examples of . . . . . . . .

(A) Allowances

(B) Promotional pricing

(C) Discounts

(D) Segmented pricing

Correct Answer

(B) Promotional pricing

Marketing Management - Study Mode

[#661] Which of the following is not a type of direct marketing?

Correct Answer

[#662] Sales are declining, profits are also declining & competition is increasing. These indicate that the product may be in:

Correct Answer

[#663] The . . . . . . . . and . . . . . . . . are the two elements of marketing strategy that determine the success of a product in the market place.

Correct Answer

[#664] The PLC concept can be applied by marketers as a useful framework for describing how . . . . . . . .

Correct Answer

[#665] Low-interest financing and longer warranties are both examples of . . . . . . . .

Correct Answer