Marketing Management - Practice Test

[#646] . . . . . . . . is not an e-payment media.

(A) Credit card

(B) Debit card

(C) Electronic cheque

(D) Wallet

Correct Answer

(D) Wallet

[#647] Social class is an element of . . . . . . . . factor.

(A) social

(B) cultural

(C) personal

(D) economic

Correct Answer

(B) cultural

[#648] Which of the following activities are involved in target marketing? 1. Market positioning 2. Market targeting 3. Market behaviour 4. Market segmentation

(A) 1 and 2

(B) 2 and 4

(C) 1, 2 and 4

(D) 2, 3 and 4

Correct Answer

(C) 1, 2 and 4

[#649] All of the following statements are true except.

(A) It costs more to get a new customer than to keep an existing one

(B) Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run

(C) A product with low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty

(D) Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy

Correct Answer

(C) A product with low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty

[#650] During which stage of the product life cycle does a company seek to build selective distribution?

(A) Introduction

(B) Decline

(C) Growth

(D) Maturity

Correct Answer

(A) Introduction

Marketing Management - Study Mode

[#646] . . . . . . . . is not an e-payment media.

Correct Answer

[#647] Social class is an element of . . . . . . . . factor.

Correct Answer

[#648] Which of the following activities are involved in target marketing? 1. Market positioning 2. Market targeting 3. Market behaviour 4. Market segmentation

Correct Answer

[#649] All of the following statements are true except.

Correct Answer

[#650] During which stage of the product life cycle does a company seek to build selective distribution?

Correct Answer