Marketing Management - Study Mode
[#656] According to Peter Drucker, the focus of a business is not . . . . . . . . but . . . . . . . .
Correct Answer
(B) profits, customers
[#657] Which of the following statements are incorrect? Statement (I): As a consumer's income increases, the percentage of income spent for food and sundry items decreases, whereas the percentage of income spent for rent, fuel, electricity and clothing remains the same. Statement (II): The societal marketing period was from 1960 onwards. Statement (III): Our debt to social anthropology decreases more and more as we use qualitative market research approaches. Statement (IV): The economic concepts of perfect competition and matching of supply and demand underlie the marketing concept, particularly in relation to the concepts of the price at which goods are sold and quantity distributed.
Correct Answer
(B) (II) and (III)
[#658] Assertion (A) According to the concept of product life cycle, a company should begin a search for new products during stage. Reason (R) The growth stage is the time in which a company should begin to search for new products.
Correct Answer
(D) (R) is true, but (A) is false
[#659] Which one of the following would not generally be considered as an aspect of operations management?
Correct Answer
(B) Secure financial resources
[#660] A common market is one where
Correct Answer
(C) there is a customs union along with free intra-union movement of factors of production