Marketing - Study Mode

[#491] Which of the following cost is constant for the per unit produced?
Correct Answer

(A) Variable cost

[#492] A ________ when it is aroused to a sufficient level of intensity.
Correct Answer

(A) Need becomes a motive

Explanation

Solution: A Need becomes a motive when it is aroused to a sufficient level of intensity. A need is a consumer's desire for a product's or service's specific benefit, whether that be functional or emotional.

[#493] The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.
Correct Answer

(C) Social interaction

Explanation

Solution: The five-stage model of the consumer buying process includes all of the following stages EXCEPT Social interaction. Social interactions are the processes by which we act and react to those around us.

[#494] Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.
Correct Answer

(C) Consumer markets

Explanation

Solution: Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called Consumer markets. Consumer markets refers to the markets where people purchase products for consumption and are not meant for further sale. This market is dominated by the products which consumer use in their daily life.

[#495] The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots.
Correct Answer

(B) Selling concept

Explanation

Solution: The Selling concept is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots. The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.