Marketing - Study Mode

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[#471] Which of the following statement is true? 1. The company will need different channels to transport and store goods in order to make them available for the customer. 2. Quality, design, features, brand name, packaging are related to product's attributes. 3. The products can be classified on the basis of their durability, tangibility and use.

(A) Both 1 and 3

(B) Both 2 and 3

(C) Both 1 and 2

(D) All of the above

Correct Answer

(D) All of the above

[#472] Match the items of List I with those of List II . List-I (Patterns of PLC) List-II (Product Categories) a. Growth-Slump-Maturity pattern 1. Pharmaceutical products b. Cycle-Recycle pattern 2. Nylon for parachutes, hosiery, carpeting etc c. Scalloped pattern 3. Small kitchen appliances

(A) a-1, b-2, c-3

(B) a-3, b-2, c-1

(C) a-3, b-1, c-2

(D) a-1, b-3, c-2

Correct Answer

(B) a-3, b-2, c-1

[#473] The marketing concept involves

(A) Organisation Integration

(B) Competition Orientation

(C) Customer Orientation

(D) All of the above

Correct Answer

(D) All of the above

[#474] A manufacturer, to market its products, focuses on the following marketing channel alternatives. 1. Telemarketing 2. Distributors 3. Salesforce 4. Internet 5. Retail stores 6. Value added partners Select the answer of correct sequence of the channel alternatives in order of increasing cost per transaction.

(A) 4, 5, 1, 6, 2, 3

(B) 4, 1, 5, 2, 6, 3

(C) 1, 4, 2, 5, 3, 6

(D) 1, 4, 5, 2, 3, 6

Correct Answer

(B) 4, 1, 5, 2, 6, 3

[#475] The most structured marketing problems are likely to be those dealing with

(A) Product

(B) Promotion

(C) Place

(D) Price

Correct Answer

(C) Place