Marketing - Study Mode
[#496] The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.
Correct Answer
(A) Product
Explanation
Solution: The Product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept proposes that consumers will prefer products that have better quality , performance and features as opposed to a normal product.
[#497] ________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.
Correct Answer
(C) Direct
Explanation
Solution: Direct marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business. Direct marketing is an advertising strategy that relies on the individual distribution of a sales pitch to potential customers.
[#498] One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.
Correct Answer
Product, positioning, place, and price
Explanation
Solution: The four Ps are the product (the good or service), the price (what the consumer pays), the place (the location where a product is marketed), and promotion (the advertising).
[#499] David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”
Correct Answer
The advertising boys
Explanation
Solution: David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to The marketing department.” A marketing department promotes your business and drives sales of its products or services. It provides the necessary research to identify your target customers and other audiences. Depending on the company's hierarchical organization, a marketing director, manager or vice president of marketing might be at the helm.
[#500] The traditional view of marketing is that the firm makes something and then ________ it.
Correct Answer
(B) Sells
Explanation
Solution: The traditional view of marketing is that the firm makes something and then Sells it. The traditional concept of marketing corresponds to the general notion of marketing, which means selling goods and services after they have been produced.