Marketing - Study Mode

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[#476] Market control process consists

(A) Formation of Performance standards

(B) Performance Appraisal

(C) Correcting Deviations

(D) All of the above

Correct Answer

(D) All of the above

[#477] Advertising for products like cigarettes or alcohol fall under which category?

(A) Sutrogate advertising

(B) Industrial advertising

(C) Sandwich board advertising

(D) Special advertising

Correct Answer

(A) Sutrogate advertising

[#478] Which is not a part of brand concept?

(A) Product Mix

(B) Brand image

(C) Brand Franchise

(D) Brand Recognition

Correct Answer

(A) Product Mix

[#479] Product market integration may be defined as a state wherein both product image and consumer self image are in focus, there is a match between product attributes and consumer expectations both economic and

(A) Non-economic

(B) Social

(C) Political

(D) None of these

Correct Answer

(A) Non-economic

[#480] You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following?

(A) the societal marketing concept

(B) donor marketing

(C) database management

(D) customer relationship management

Correct Answer

(D) customer relationship management