Marketing - Study Mode

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[#466] To avoid traffic gridlock in large metro areas, a community might use . . . . . . . . to discourage travelers from driving during peak commuting hours.

(A) demarketing

(B) market segmentation

(C) marketing

(D) target marketing

Correct Answer

(A) demarketing

[#467] Match the following. List-I (Factors Influencing Buyer Behaviour) List-II (Example) a. Information 1. Product Quality b. Social Cultural 2. Tradition c. Group Influence 3. Organisation d. Buying Motives 4. Desire

(A) a-1, b-3, c-2, d-4

(B) a-3, b-4, c-2, d-1

(C) a-1, b-2, c-3, d-4

(D) a-1, b-3, c-4, d-2

Correct Answer

(C) a-1, b-2, c-3, d-4

[#468] Promotion mix is the particular combination of promotional tools used by a company to . . . . . . . . with its audiences.

(A) Communicate

(B) Help

(C) Purchasing Decision

(D) Plan

Correct Answer

(A) Communicate

[#469] The Coco Cola Company markets a wide range of different beverage products including bottled water, soft-drinks, juices and sports drinks. Each product appeals to a different segment. This is an example of which type of market offering?

(A) Differentiated marketing

(B) Target marketing

(C) Undifferentiated marketing

(D) Intensified marketing

Correct Answer

(A) Differentiated marketing

[#470] In . . . . . . . . advertising, webbanners or webads are placed on a third party blog

(A) display advertising

(B) search engine marketing

(C) search engine optimisation

(D) affiliate marketing

Correct Answer

(A) display advertising