Marketing - Study Mode
[#456] Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Correct Answer
(B) Convenience
Explanation
Solution: Convenience is the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A convenience good is a consumer item that is widely available and purchased frequently with minimal effort.
[#457] Which of the following is NOT included in product decisions?
Correct Answer
(C) Warehousing
Explanation
Solution: Warehousing is NOT included in product decisions. Warehousing is the act of storing goods that will be sold or distributed later. While a small, home-based business might be warehousing products in a spare room, basement, or garage, larger businesses typically own or rent space in a building that is specifically designed for storage.
[#458] Which of the following takes place at retailer’s end?
Correct Answer
(D) Exchange
Explanation
Solution: Exchange takes place at retailer’s end. A marketing exchange is what happens any time two or more people trade goods or services. In marketing theory, every exchange is supposed to produce "utility," which means the value of what you trade is less than the value of what you receive from the trade.
[#459] Aggressive selling is a characteristic of which of the following concept of marketing?
Correct Answer
(C) Selling concept
Explanation
Solution: Aggressive selling is a characteristic of Selling concept. Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of sales for his product.
[#460] Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Correct Answer
(C) Brand
Explanation
Solution: Brand is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service. It is essentially a seller's promise to deliver a specific set of features, benefits and services, consistently to the buyers.