Marketing - Study Mode

[#346] What is the last stage of the consumer decision process?
Correct Answer

(B) Post purchase behavior

Explanation

Solution: Post purchase behavior is the last stage of the consumer decision process. In the final stage of the buyer decision process, postpurchase behavior, the consumer takes action based on satisfaction or dissatisfaction. In this stage, the consumer determines if they are satisfied or dissatisfied with the purchasing outcome.

[#347] Which of the following is considered a “key player” in the marketing industry?
Correct Answer

(D) All of the above

Explanation

Solution: Marketer, Suppliers or vendors and Distributors or retailers are considered a “key player” in the marketing industry.

[#348] A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Correct Answer

(C) New-task purchase

Explanation

Solution: A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to New-task purchase. New task purchase is the one purchase decision that has not been done previously by the business as they didnot have the need for a new product / task.

[#349] Which of the following is NOT considered a type of reseller?
Correct Answer

(C) Manufacturer

Explanation

Solution: Manufacturer is NOT considered a type of reseller. Resellers buy finished products and resell them to their customers for the purpose of making a profit. Resellers do not modify the products they buy.

[#350] Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
Correct Answer

(C) Evaluation of alternatives

Explanation

Solution: Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during evaluation of alternatives stage of the final consumer’s decision process. An Evaluation of Alternatives is the stage of the buyer decision process in where a consumer uses the information gathered in the Information Search to evaluate alternative brands in the product category.