Marketing - Study Mode
[#96] The number of variants of each product is known as
Correct Answer
(C) product depth
[#97] When a firm improves the quality and increases the price of a product in relation to a competitor making a price reduction, the firm is . . . . . . . .
Correct Answer
(A) moving its brand into a higher price value position
[#98] Match the following. List-I (Thinkers) List-II (Contribution) a. Mason and Rath 1. Marketing and Distribution b. Condiff and still 2. Basic Marketing c. William J. Stanton 3. Fundamental of Marketing d. James Stephenson 4. Principles and Practice of Commerce 5. Costing
Correct Answer
(B) a-1, b-2, c-3, d-4
[#99] Which of the following is NOT a part of marketing communication mix?
Correct Answer
(A) Telemarketing
Explanation
Solution: Telemarketing is NOT a part of marketing communication mix. Telemarketing is a marketing strategy that involves connecting with customers over the telephone or, more recently, through web-based video conferencing.
[#100] A fundamental part of the distribution function is to get the product:
Correct Answer
(A) To the right place at the right time
Explanation
Solution: A fundamental part of the distribution function is to get the product to the right place at the right time. Distribution channels are a key element in all the marketing strategies that revolve around the product. They help you reach the customer in a way to maximise your revenue and brand awareness.