Marketing - Study Mode

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[#91] Which one of the following attributes of advertising regarding launching of a new product calls for spending all the advertising budget in a single period?

(A) Pulsing

(B) Continuity

(C) Concentration

(D) Flighting

Correct Answer

(C) Concentration

[#92] Which of the following are relatively small store located near residential area, open for long hours, seven days a week?

(A) Specialty store

(B) Department store

(C) Supermarket

(D) Convenient store

Correct Answer

(D) Convenient store

[#93] Which of the following is helpful in deciding advertising budget? 1. Stage in the Product Life Cycle 2. Market share and consumer base 3. Competition in the market 4. Advertising frequency 5. Product sustainability Select the correct answer:

(A) 1, 2 and 3

(B) 2, 3 and 4

(C) 1, 2, 3 and 4

(D) All of the above

Correct Answer

(D) All of the above

[#94] Which of the following is not an Economic factor? 1. Gross National Product 2. Per Capita Income 3. Balance of Payment Position 4. Fiscal Policies and Prime Rate of Interest Charged to Commercial Banks. 5. Trends in the Price of goods and services.

(A) 1, 3 and 5

(B) 1, 2, 3, 4 and 5

(C) 1, 2, 3 and 4

(D) None of these

Correct Answer

(B) 1, 2, 3, 4 and 5

[#95] Assertion (A) The perceived risk of operating a domestic firm in international environment is much higher. Reason (R) The international environment is more volatile and the domestic firm generally does not have full information about the environment.

(A) Both (A) and (R) are correct

(B) Both (A) and (R) are incorrect

(C) (A) is correct while (R) is incorrect

(D) (A) is incorrect while (R) is correct

Correct Answer

(A) Both (A) and (R) are correct