Marketing - Study Mode

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[#111] Which one of the step is not included under the step of marketing programming process?

(A) Developing the marketing mix

(B) Selection of market targets

(C) Setting objectives

(D) Market response

Correct Answer

(D) Market response

[#112] Which of the following falls under geographical pricing? 1. The seller receives some percentage of the payment in cash and the rest in products. 2. There is direct exchange of goods without involvement of any money or third party. 3. The seller sells a plant, equipment or technology to the other country and agrees to accepts partial payment products manufactured with the supplied equipment.

(A) Both 1 and 3

(B) Both 1 and 2

(C) Both 2 and 3

(D) All of the above

Correct Answer

(D) All of the above

[#113] Which of the following are the merits of marketing planning? 1. Identification of future development 2. Consideration of opportunities and problems. 3. Focus on objectives 4. Profitable employment of resources 5. Management by Exception becomes possible 6. Facilities Co-ordination 7. Cost Economy 8. Essential Pre-requisite of Control

(A) 1, 2, 3, 4, 5, 6 and 8

(B) 1, 2, 3, 4, 5, 6, 7 and 8

(C) Only 3

(D) 1, 2, 4, 5, 6 and 8

Correct Answer

(B) 1, 2, 3, 4, 5, 6, 7 and 8

[#114] Statement I Direct marketing is a non-interactive marketing system. Statement II Direct marketing uses one or more media to effect a measurable response or transaction at any location.

(A) Both statements are correct

(B) Both statements are incorrect

(C) Only Statement I is correct

(D) Only Statement II is correct

Correct Answer

(D) Only Statement II is correct

[#115] In . . . . . . . . more customers would like to buy the product than can be satisfied.

(A) latent demand

(B) irregular demand

(C) overfull demand

(D) excessive

Correct Answer

(C) overfull demand